HELPING SMALL BUSINESSES CREATE

CLEAR, CONSISTENT BRANDING.

WHAT DO YOU WANT OTHERS TO SAY ABOUT YOUR BUSINESS WHEN YOU'RE NOT AROUND?

MARKETING SERVICES, TAILORED TO YOU

SOCIAL MEDIA MANAGEMENT

BRANDING PHOTOGRAPHY

WEBSITE DESIGN

LOGO + BRANDING DESIGN

Your brand is your voice. Every part of it — from your logo and website to your photos and social media — represents you. That’s why I focus on creating branding that’s clean, consistent, and truly reflects the message you want to share.

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SO, WHAT IS BRANDING ANYWAY?

"Branding" feels like this buzz word that people throw around as they talk about their business. But do you actually know what it means? What does it mean to build a brand?

Branding is arguably one of the most important aspects when building a business. Despite what you may think, your brand isn't just your logo and a color palette.

Your brand is your voice. It's what people say when your name comes up in a room that you're not in. It's how others perceive your business and the experience of working with you. Everything from your visual identity to your language can help define your brand.

small business branding. it's kind of my thing.

LET'S CHAT

TAKE A PEEK

To play, press and hold the enter key. To stop, release the enter key.

Every small business is different — I know, that’s not exactly groundbreaking. But what is important (and what I’m really good at) is taking the time to truly understand your business and your voice.

My process starts with getting to know your goals, your style, and the personality behind the brand. From there, I create branding that feels like you and carries consistently across both digital and print platforms. I treat your business with the same care and intention as if it were my own.

MEET REBECCA

I'M REBECCA,

BUT YOU CAN CALL ME BECCA

CLIENTS CHOOSE CAPTURED BECAUSE..

YOU WANT A BRAND IDENTITY

that you're excited to share with others. From imagery to colors and beyond, it should all scream YOU.

YOU WANT TO

SPEND TIME

focusing on other parts of your business and leave the marketing responsibilities to me.

YOU WANT TO STAY CONSISTENT

with posting on your social media accounts, but don't even know where to begin.

YOU NEED A MORE PROFESSIONAL LOOK

when it comes to your website, photographs and more.

"REBECCA IS TRULY A DREAM TO WORK WITH!"

"Rebecca from Captured is truly a dream to work with! She handled all of my branding for my new business, Pause, and absolutely nailed it—asking all the right questions to get to the heart of my vision. She then carried that same thoughtfulness and skill into my branding photo session, approaching it with incredible attention to detail, professionalism, and genuine care.

From start to finish, Rebecca made me feel comfortable and confident, and it was so clear how much she genuinely cares about her craft. She took the job seriously in the very best way—going above and beyond to ensure every shot and every design element reflected my brand perfectly.

The final photos and branding exceeded my expectations—I am beyond honored to have her work representing my business. Rebecca is not only immensely talented, but also kind, personable, and such a joy to work with. I cannot recommend her enough!"

A new month means fresh new ideas for social media 📱

I've got 3 content ideas for your social media this month. They are easy to execute and interesting enough to gain traction. Let's dive in..

1️⃣ It's February, so why not push some Valentine's Day specials! Whether you're a product based company having a sale, or a service based company running a special: announce, announce announce! This could be teasers leading up to a sale or several posts throughout the special. Not running a sale this month? That's okay! Hop on the "what your girlfriend actually wants for Valentine's Day" trend. It's simple.. have a candle shop? Make a reel of your candles with the text: "Your girlfriend called, she doesn't want flowers for Valentine's Day, she wants ____ candles." Or some variation of this! It's playful while selling your product or service.

2️⃣ Re-introduce yourself! As we hit the ground running on this new year, consider sharing some personal information about you, the person behind the business. People love seeing your face (yes, I said it!) and making connections with you outside of your business.

3️⃣ Post a follower Q+A! Open up your comment section and DMs to your followers and clients to ask questions. Not only will this boost your interaction and analytics, but it will also help you create a list of new content to share. Remember, we always want to serve our target audience!

Happy posting ya'll! If you found this helpful, please comment a 🫶!

Another website launched ✔️

I designed this beautiful site for @distinction_by_design. Capturing Samia's talent and craftsmanship was something I really focused on. Her architectural work is simple but elegant, so I did my best to communicate that through the simplicity of the design.

Head to distinctionbydesign.com and check it out! I'd love to hear what you think.

Don't settle for pre-made designs with crazy price markups!

One of my favorite parts of my job is designing invitations and event signage. I LOVE bringing clients' vision to life and creating consistent, themed designs for them. And that is something that you don't get when you order premade designs on Google.

So, let's chat about the vision for your event and make it happen!

Meet Pause 🤍

This massage + skin studio built around the idea that rest is productive, and slowing down is not a luxury, but something you deserve.

From the calming tones to the elegant text, every part of Pause’s branding reflects the experience inside the studio—grounded, elevated, and deeply restorative. Branding isn’t just about looking good online; it’s about telling your story before a single word is spoken and making people feel something before they ever walk through the door.

Pause is an invitation to exhale, unplug, and come back to yourself. ✨

The age old question..

"What time should I post?"

But you see, I cannot give you a fixed time to make every single post. The most popular times to post vary for each business and platform. It is based on your audience' behaviors. One of my clients thrives on late night posts on Instagram, however their Facebook audience prefers a 4 PM post time.

So, the bad news? There isn't one magical time that will get your post the most engagement. The good news? I can help you to identify what's working best for you accounts now, and how to reassess as things change.

Want more help? Let's chat about my social media consultations. Built for those looking to handle their own socials, but just need a bit of guidance.

Branding photos aren’t just about looking good.. they’re about being recognized.

For a massage and skin studio, your images should communicate calm, trust, and care before a client ever walks through the door. Thoughtful branding photos help tell your story, showcase your expertise, and create a connection that feels genuine and welcoming.

If you’re looking to get some branding photos done this year, I’d love to help.

Reflecting on all that this year has brought and I gotta say, dang am I proud of myself.

I made a mission to grow this side of my business a few years ago, and I'm so happy with the direction it is headed. This work truly fills up my cup. Designing opens a part of my brain that I love exploring. Each day is so different and I love the challenges it brings.

I'm so thankful for every person and small business who has trusted me to create visual identities, websites, social media content and more.

Here's to pushing boundaries and creating more designs in 2026!

It’s LIIIIVE!!!

Working with @alignedmovementpt on their branding and now website has been a labor of love. But, the best things do take time.

We have finally published Aligned Movement PT’s new and improved website. It’s full of resources and information about how Kate started and her passion to bridge the between conventional physical therapy and innovating, emerging practices.

Kate cares about her patients.. A LOT. And you can see some of that on her new website. Plus you can reach out to her to book an appointment or join her membership model for continued care.

Go check it out! www.alignedmovementpt.com

Updated headshots with Tailored Pediatric Medicine in Portsmouth NH? Say no more!

I love working with @drkellypedsmd and her crew to capture the friendly and inviting atmosphere at their pediatric office in Portsmouth NH. They are always so sweet to work with, and I love seeing the team grow!

If you haven’t already, click the link in my bio to see all the headshots and branding photos we captured.

If you think about it, business cards are like your first impression. Why not make it a good one?

They’re a physical token for someone to remember you by. They should be simple, easy to read, and include key information about what you do and how to contact you.

Need a business card design? I’d love to help!

Working with Jordan at @pausemassageandskin is like a breath of fresh air.

Her energy is contagious. Jordan cares, like really cares, about her clients and nourishes relationships in a way that is authentic and true to herself.

Her branding has an essence of comfort and relaxation to it. It’s how you feel when you work with her. She educates, cares and makes sure your experience is truly top notch.

Basically, I have the best clients on Earth. I love working with people who feel as passionately about what they do as I do🫶🏻

This week I had the pleasure of chatting with a group of amazing women on @kg.katiegrimes Get More Clients call. I’m so so grateful that Katie asked me to come on.

I was so nervous but immediately fell into chatting about something I’m truly passionate about - helping you show up consistently and authentically on social media.

Want more information about how I helped these small business owners define either target audience and create a content plan that works for them? Let’s chat.

IT’S TIIIIIIIIMMMEEEEE!

Calendar season baby. I’ve been creating these calendars for quite a few years now and it’s the perfect way to bring me back to my roots every year. I started my photography journey in nature and creating this calendar every year is a nice reminder of my “why.”

So, head on over to my Etsy shop to buy and support my lil business, or shoot me a DM for the link!

Staying consistent on social media is A LOT of work. Trust me, I get it.

There’s a whole lot of planning, time blocking, and mental power that goes into publishing valuable content for your followers on a consistent basis. And yeah, sometimes you may fall off the horse for a bit.

But whatever you do, don’t give up. Get back on it - sit and plan some content tomorrow. Start again.

Social media isn’t about perfection. It’s about consistency.

Need help planning a social media content schedule for your small business? I’d love to help.

Are you a small business owner handling social media yourself? These three tools will make your life a heck of a lot easier, I guarantee it.

👉🏻 Canva: It's like design software for those who are not designers. Design graphics, reels and more with premade designs, or start from scratch! It's super user friendly and available on desktop and your app. I don't know about you, but I could spend HOURS creating content on here.. and I do 😉

👉🏻 Meta Business Suite: Not as fun and fancy as canva, but arguably more valuable. Through Meta Business Suite's app, you can track your posts performance, get insight on the best times to post, and even schedule posts ahead of time. It's the perfect tool to stay consistent in your posting.

👉🏻 Edits: Though the newest of the bunch, Edits has already been a game changer. This app (connected to your Instagram account) allows you to edit, trim, add trending audio, add captions and more in a super user-friendly app.

Download any of the three of these apps and I bet you'll be commenting on how much easier the process of posting on social media has become for you! And if you're still feeling overwhelmed, I'd love to chat about working together!

The best part about being an entrepreneur is that every single day is different.

Come tag along my day as a graphic designer/digital marketer based in Southern NH!

From client meetings to networking with @womensbusinessleague and even some self care @pausemassageandskin, this day was busy busy but in the best way! I love connecting with clients, business owners, and just like minded people in general.

Of course, I finished off my night cooking dinner with my husband and reading on the couch with him and the pup🫶🏻

If you need a sign to post more behind the scenes of you and your small business daily life, let this be it!

What an absolutely fantastic evening photographing for @soul_models So(ul) Powerful event last week at the Rivermill at Dover Landing!

I learned about Soul Models a few years ago from @carrieleap, the executive director and immediately knew this was the type of organization I’d love to support. I was so happy to be able to capture their successful event and see so many faces (new and old!)

If you haven’t already, go check out all the magic that Soul Models is creating in NH and Maine’s local middle schools and show them some much deserved support!

Sometimes you just need to see it all together to understand the vision ✨

#captured #capturedmarketing #graphicdesigner #brandingdesigner #capturedcompany #branding #logodesign #logodesigner

Social media marketing tips incoming 👉🏻

As a social media marketer, we can never truly promise growth. The algorithm is ever changing, as well as your followers' behaviors and more. I can, however, give you a few tips to ensure you're staying relevant on social media. The rest is up to you!

Serve your target audience. Identify who your ideal client is and always work to provide and serve them. Help them solve problems they may be facing, provide them with information and resources etc. If you approach posting like you're having a conversation with your ideal client, then you'll always be helping and serving them.

Remember, quality over quantity. Posting all the time is great, right? Of course, but if you're not providing value to your followers, then there is really no point. Your top priority should be to provide valuable content, not just dump any thought that comes into your brain. The easiest way to insure you are creating helpful content is to plan, batch, and schedule!

Consistency is key. Don't bite off more than you can chew by posting 7 days a week to every platform out there. You'll burn out super quickly and not want to continue at that rate. Instead, try scheduling content a few times a week and focusing on one or two platforms, especially those that your target audience is most active on. That way you can sustain this plan in the long term.

And lastly, don't post and ghost. Make sure you're interacting with your followers - answering DMs or comments and liking or commenting on their content too. Engaging with your audience ensures your posts will be seen more often.

Make sure you're following @capturedmarketing for more social media tips!

#captured #capturedcompany #capturedmarketing #socialmedia #socialmediamarketing #marketingexpert #digitalmarketing #brandingdesign #graphingdesigner #socialmediatips #smallbusinessmarketing

Get a designer who can do it all.

#captured #capturedcompany #capturedmarketing #graphicdesigner #brandingdesigner #businesscards #businesscarddesign #realestatemarketing #marketingexpert #digitalmarketing

Branding photos, but make it ✨fun✨

Love trading photos with @piperphoto. Who wants to see mine?!

#captured #capturedcompany #capturedmarketing #brandingphotographer #brandingphotos #headshots #branding #brandphotographer

In case you missed it - I recently stayed at Four Acre Woods Campground in Deer Isle, Maine to take some marketing photos for their gorgeous campground.

We stayed in their geodome, explored around the island, and met some awesome people also staying and making the best of a rainy weekend.

Check out the blog post through the link in my bio to see the images we captured that will be used for socials, website, marketing materials and more!

Okay, funny story 👉🏻

A few years ago when I moved to NH and was registering everything up here I figured, hey let's get a vanity plate for my business! Knowing that "CAPTURED" was too many letters, I just thought dropping the "e" was the easiest and most obvious thing to do. But, to my surprise, when my new license plate came in the mail all I could see was "TURD" staring me in the face. Everyone thought it was hilarious - and I mean everyone. My friends and family couldn't stop laughing.. I even saw strangers taking pictures of it in traffic lol

I was SO embarrassed. It was only when I decided to laugh along with them and embrace it that I found the joy in it. So much so that I decided I not only was going to keep it, but I was going to design merch around it, too 😂

And that my friends, is how this silly license plate shirt came to be. If you see the "CAPTURD" drive by you someday, give me a beep 😂

#captured #capturedmarketing #capturedcompany #graphicdesigner #brandingdesigner #marketingexpert #Digitalmarketing #socialmediamarketer

Website launch alert!

I started working with Chris at Kowalski Carpentry a few months ago. One of our first priorities was to get him a website that showcased not only his awesome craftsmanship, but his fun-loving personality and dedication to making his job sites different than most. Chris wants his clients to feel like they are part of the KC family, along with the guys - treating them with respect and integrity.

Everyone that meets Chris immediately loves him and his work. I wanted to incorporate that feeling into his site. The feeling that you immediately want to work with this goofy, kind person. While also showing that his work is top-notch. Him and the guys are so talented.

So, take a peek at kowalskicarpentry.com and let me know what you think!

#captured #capturedcompany #capturedmarketing #websitedesigner #graphicdesigner #webdesign #websitelaunch #brandingdesigner #carpenterwebsite

Got to hangout and capture some marketing photos for @four_acre_woods_campground last weekend up on Deer Isle, Maine.

If you know anything about me you know that I LOVE camping and the coast of Maine, so it was the perfect mix.

We got to stay in the geodome with the pup (yes, it’s dog friendly!) and explore the amenities around the campground as well as adventure around the island. There’s so much to see - from hiking trails to yummy restaurants, we had a blast. And although it rained most of the time, Four Acre Woods had our back! We hung out in the community cabin for a bit with other guests and got cozy playing games in the geodome.

I cannot wait to travel back here!

Full transparency, this week hasn't been the greatest.

Some weeks are just better than others. That's the way it goes. Working in the creative world can be really tough. The work you do is a direct representation of yourself, your mind, your personality.. so when people don't like it.. well it's a tough pill to swallow. It's different than "these numbers are wrong" or "this spreadsheet needs tweaking" - your creative brain gets SO excited to build and create. So, when your client isn't on the same page as you it can be tough to not let it under your skin. To not take it personally.

And so, some weeks are just better than others. And that's okay. Time to shake it off and get back on this social media train.

#CapturedCompany #CapturedMarketing #GraphicDesigner #BrandingDesigner #WebDesigner #Branding #SocialMedia #SocialMediaMarketing #DigitalMarketing

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@capturedmarketing

Live passionately, live creatively,

live life Captured.

MARKETING SERVICES, TAILORED TO YOU

SO, WHAT IS BRANDING ANYWAY?

TAKE A PEEK

CLIENTS CHOOSE CAPTURED BECAUSE..

"REBECCA IS TRULY A DREAM TO WORK WITH!"

FOLLOW ME ON THE 'GRAM

MARKETING SERVICES, TAILORED TO YOU

SO, WHAT IS BRANDING ANYWAY?

TAKE A PEEK

CLIENTS CHOOSE CAPTURED BECAUSE..

"REBECCA IS TRULY A DREAM TO WORK WITH!"

​

FOLLOW ME ON THE 'GRAM